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Cars Tech

Electric vehicles and the branding problem

It is impossible to leave Tesla out of the equation when you talk about electric vehicles. What started off as an experiment on a Lotus chassis with Tesla Roadster emerged to be the strongest player in the electric car space. But that is just about the US and a handful of other countries. What about […]

Categories
Cars Tech

Tesla, stop trying to be Apple, would you?

Elon Musk is one of the most respected personalities in the tech industry. I have massive respect for the man who had the courage to build Tesla in an industry dominated by the likes of Volkswagen, Ford and Toyota. Automobile industry is clearly one where the new kids find it hard to stand against the […]

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Motorcycles Tech

Why the motorcycle industry needs a new centerpiece

The story of Tesla is nothing short of an epic startup journey. A visionary entrepreneur, a new approach in a conventional industry, a technologically advanced product, an even bigger promise of the future and you have a story that will be told for decades if not centuries. Tesla didn’t invent the electric car. Neither did […]