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Cars Tech

Electric vehicles and the branding problem

It is impossible to leave Tesla out of the equation when you talk about electric vehicles. What started off as an experiment on a Lotus chassis with Tesla Roadster emerged to be the strongest player in the electric car space. But that is just about the US and a handful of other countries. What about […]

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Cars Tech

No, the tech giants from California won’t revolutionise transportation

The action in automobile industry has long shifted from Detroit but you can’t change the fact that some of the most iconic car brands on this planet were born there. Abbott, Buick, Cadillac, Chevrolet, Ford, Chrysler, practically every American manufacturer you would have heard of was born there. However, over the past few years, the […]

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Cars Tech

Tesla, stop trying to be Apple, would you?

Elon Musk is one of the most respected personalities in the tech industry. I have massive respect for the man who had the courage to build Tesla in an industry dominated by the likes of Volkswagen, Ford and Toyota. Automobile industry is clearly one where the new kids find it hard to stand against the […]

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Cars Tech

Automobile industry, as we know it, is about to be disrupted

Automobile, or car as we commonly call it, has been around for more than a century even if we ignore all the other forms that appeared before the Model T. Over these years, from manufacturing processes to in-car entertainment to driver aids, a lot has gone under the hood, quite literally, and yet, the basic […]